Badassery

FIERCE AT FIFTY

Many of you know I'm a podcast junkie (and the host of Endurance Town USA podcast).

I L.O.V.E. human connection and authentic storytelling. But last month while out on a long run I heard one that stopped me in my tracks. Why?

Because I am about to hit my halfway mark! Yes, I had already given some thought to my upcoming 49th birthday, but more in focus I was dialed in on the reality that I am turning 50 over the course of this next year. Being interviewed by Rich Roll, his 50-year-old male podcast guest was sharing his own journey and perspective on life when he boldly stated “I only have 29 summers left and I wake up each day and say that out loud in the mirror.” WTH?

Obviously, no one truly knows exactly how long they will live, however he then stated that the average American life span is 79 now. So he figured he better get down to business and use the next 29 years living life to the fullest, savoring every single summer. That is no joke and frankly, my dears, it lit a wildfire within my own soon-to-be-50 soul, inspiring me to dig in way deeper with my own life's mission.

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As I write this now, I sit on the sunset of being 48 years old. In the morning I will do what we all do every single year and age up. That morning's alarm clock and calendar will then count down my 365 day path towards the age of 50. So what does that mean? Why should I think beyond birthday cake? Because honestly, there are dark moments in life where the truth is scary to face. But there are also bright rainbow moments in time where that reality feels limitless and beautiful. So what I have decided to do now with this new year of my life is to shift both my mindset and my experience towards the rainbow. The rainbow has no start or finish, holds more colors than we can name and leads me towards a heart, body and mind of gold. Only I define what fifty looks and feels like. Only I decide how to think, act and feel at fifty. And I have decided that I will self invest this next year by becoming FIERCE AT FIFTY.

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Fierce: the combination of positive mental spirit, bold words and unapologetic actions used collectively. Animal Spirit: Lion (Leo)

Being #FierceAtFifty means that I will spend each precious day becoming my best self; physically, mentally and spiritually. #FierceAtFifty means that the next 365 days of my life will not be taken for granted or wasted on fear, stress or negative energy. It means that I will explore my limits, garden my relationships and honor my Earth. #FierceAtFifty is my priceless pot of gold.

It is time for bed now and the close of my 48th year in this life. With deep satisfaction I can close my eyes knowing it's been a wild ride so far. And with butterflies of anticipation I can also honestly say that the best is yet to come.

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Choose Adventure

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May 8 thru 14th was a grand adventure! Just what the doctor ordered. A spirit refill of wild leaps down the path of my New Year's resolution to “choose adventure.” This quest to fill my adventure deficit actually started in December when I wrote down “choose adventure” as one of my five New Year's resolutions. Once in ink and consciously committed to taking on more adventures this year, my mind shifted open to begin seeking out opportunities. I was on the prowl for things that would flex my adventurous muscles that had sadly atrophied over prior year.

Not only with my fitness training and racing, but in my work life as well, I wanted to seek this adventure shift. Intentionally then, one of the business people I reached out to was a fellow female adventure race director, unknown to me but deeply respected, Maria Burton of Primal Quest. In fact, I regularly connect to other women endurance sport race directors and over a year ago founded WCRED - the Women’s Collaboration of Race & Event Directors. We share best practices as well as friendship in a very male centered industry. I had heard Maria’s story on a podcast and chased her down to simply give her kudos on bringing back such an iconic world class race, as well as invite her to join the WCRED sisterhood.

Maria and I became fast friends. We are like minded, powered by the sun, adventure seeking women of leadership using endurance sports to change lives. Surprisingly we also happen to be the same exact age and share the love of both coffee and daily mega doses of humor.

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Fast forward - just a week after our SLO Marathon & Half race production - to 8am on May 8th and find me in my car driving 4 hours to Northern California. There I jump on a plane with my 40lb duffel on my back full of outdoor adventure gear and food. Maria is waiting for me in Vancouver where we will meet face to face for the first time, after months of calls and emails. She bravely has hired me to join her Primal Quest Expedition Adventure Race production team and our week ahead together is jam packed with team meetings, scouting and logistical planning in British Columbia. Right up the adventure alley!

At 2pm that day I board the Delta Airlines plane to Seattle. At 5pm I attempt to board my next flight to Vancouver - only to find my passport has gone missing. #WTF! I’m on the floor with my backpack contents strewn all over like a 5-year-old kid with their LEGOs. The Delta rep talks me off the ledge as I see my plane pull out of the gate without me. Four more-than-gracious Delta reps, six phone calls, and two hours later I am back on a plane but instead headed backwards to San Jose to retrace my steps. Sure enough I hug the TSA employee as she hands me back my identity that had apparently just been sitting on the put-back-on-your-shoes bench all morning. I guess no one wanted to be me for the day?

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Now 9:45pm, I go back to the Delta counter where Hung greets me with a huge smile. They close in 15 minutes! He has to locate, then bring me my bag, get approval from his manager to NOT charge me for a completely new ticket, rebook me on the next flight out in the morning and most importantly not make me feel like an idiot. He and his Delta teammates do all that and more. Of course I invited them all to @raceslo where they will be our guests and run the SLO Ultra this September! #customerservicerewards

At 11:15pm, exhausted and lugging my beastly duffel around, I board the airport shuttle back to my car (aka 4-wheel hotel for the night) and set my alarm for 4:30am. Wild hair pajama party look, I catch my 6am do-over flight up to Canada. San Jose, Seattle to Vancouver with golden passport in hand. Across the finish line of leg one after 4 planes, 4 car-shuttle rides, half a dozen new friends made and 28 adventurous hours later, I am face to face with #LadyBoss Maria. I hit transition smiling and changed up for the second part of the expedition.

The next six epic days we were on our own private adventure race, both working and laughing our asses off. Covering hundreds of miles by car, boat, foot, rope and bikes. Logging countless hours on the laptop, phone and in strategy meetings with our Primal Quest production team mates. Consuming massive amounts of caffeine and snacks. With ‘No time to explain.....get in the van!’ Then on the 7th day together we sat in peaceful satisfaction, hot coffees in hand and hit the record button. Finally, our chance to share Maria’s personal story on our new Endurance Town USA podcast, the Faces Behind the Races miniseries. This @raceslo podcast passion project finally allows me to truthfully tell the beautiful stories of my fellow race directors around the globe. Humans who I have not only come to respect but deeply cherish. Not unlike my prior ETUSA podcast interviews, we spend the next 75 minutes peeling back the layers and exploring her WHY behind living the race director's path. It was the perfect final leg of our week long race together. We laugh, we cry and we dig deep into the earth of truth.

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I type this now as I’m being hurled back home through space, peering down on the clouds and North American landscape below. Me towards California and Maria on her ride over Canada. Oddly enough I am not tired nor overwhelmed from the months worth of information, experience and work we distilled into a week. I am instead only wiser, stronger and hungrier for more adventure. I close my eyes and welcome day dreams full of more human connections and adventures ahead. Knowing that like everything else in life, it all begins with one conscious choice.

#ChooseAdventure
Samantha Pruitt, Race SLO Founder & CEO

Introducing our 2018 Race SLO Community Ambassadors

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By Location (43 STRONG!):

 Meet the individuals who are inspiring US through their unique journeys of Healthy Lifestyle, Community Leadership, Human Connection, Relentless Learning and Exploring. 
#ValuesDrivenBusiness #TogetherWeRise

Mayor Heidi Harmon

San Luis Obispo

Advocate for positive solutions to local and global challenges. Social, climate, and gender justice leader.  Passionate about helping others find their voice and move their bodies in the direction of postive change. 

Twitter Instagram Website


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Ashley McComb

Yosemite National Park

Yosemite National Park Environmental Educator. Explorer & student of the natural world. Trail runner. A human 2 natural world connector. 

Instagram Facebook


Bruce Skidmore

San Luis Obispo

Community business leader. Embassy suites, Hilton, Disney. Avid Cyclist and hiker. Race SLO Volunteer. 

Facebook LinkedIn


Barb LeMoine

San Luis Obispo

Triathlete. Mother. Kennedy Club Fitness & Cal Poly Fitness Instructor. New to adventure racing. Masters Student in Exercise Psychology. 


Robyn Ortiz

Santa Clarita

Runner. Elementary School Teacher (Teacher of the Year).

Human Connector at Grace Baptist Church. Tattoo on feet: “Your Word is a lamp to my feet” and wrist: infinity sign with the word “run” and Isaiah 40:31 underneath — “They will run and not grow weary”

Instagram


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Hailey Chiasson

Morro Bay

Wild Cherry Canyon 50 mile Ultra runner. Real Estate Professional. Group Fitness Teacher at Cal Poly & Fitness works. Figure Competitor. 

FB: Hailey.Chiasson - IG: hchiasson


Michelle Hamilton

San Luis Obispo

100 mile trail runner and Marathoner. Acupuncturist. Mother of two. Founder & Coach of the Well Woman Project. 

Facebook - Facebook - Facebook - Instagram 


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Sharyl Naftal

Pismo Beach

Runner. Retired Executive Chef. Pismo Beach Conf & Visitor Bureau Board. Works at Wolff Vineyards Tasting Room. Organizer of Pismo's  Premier Pet Festival in Dinosaur Caves 4.8.18.

Website - Instagram


Miguel Madarang

San Luis Obispo

Kinesiology Student. Missionary Adventurer. New Half Marathon Runner.

Instagram


Pepe Gonzales

Paso Robles

Original Race SLO Ambassador. Competitive road runner. 

Dad inspired him to run. Lives by “To give anything less than your best is to sacrifice the gift.” - Steve Prefontaine 

Facebook - Instagram - Website


Michelle Heidbrink

San Luis Obispo

Competitive Tennis Athlete & Tennis Warehouse staffer. Runs to cross train & inspire others to embrace and develop their best selves.

Instagram - Facebook


Katie Bull

San Luis Obispo

Triathlete. Runner. Women’s League Soccer player. Cal Poly Grad. Mother. 

Facebook Twitter Instagram Pinterest


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Jarod Contereas

San Pedro

Vegan Ultra Runner. Inventor of the Target Release Recovery Tool. Writer & Podcaster. Cal Poly Student.

Podcast: Touching the Trail Podcast (on iTunes) - Website 


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Selena Sharpless

San Luis Obispo

Runner, aspiring Pilates Instructor. Doing Calif Warrior & SLO Half. Cal Poly Grad. CAPSLO Nutrition Specialist. 

FacebookInstagram


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Devin Best

San Luis Obispo

Executive Director of local non-profit. Lover of the outdoors and nature conservation. Runner. Cyclist. Dad.  

Instagram - Facebook - Twitter


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Amy Roberts

San Luis Obispo

All Round Fitness. Cal Poly Grad & Nurse. Mother of 3. Tribe Fit Founder & Coach of Mom’s Prenatal / Postnatal Community Fitness club. 

FacebookFacebook for Tribe Fit Club - InstagramInstagramTribe Fit Club (@tribefitclub) • Instagram photos and videos


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Rani Shah

Los Osos

Writer of social goodness and human hope. Hiker and newbee runner. Mother of 2. MindBody Online staffer. “Be kind, Be generous, Be wonderful” -RS

Facebook: Rani Shah - Twitter: @omshesaid - Instagram: omshesaid

Snapchat: omshesaid - Blog: http://www.omshesaid.com


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Cameron Adams

Walnut Creek

Marathoner. Community Leader. Cal Poly Business Student.  

instagram: cam_adamss


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Doreen Wagner

Livermore

 

Home Schooling Mother of 5 who after 40 rebuilt her body, career and life thru fitness. Liv Cycling Ambassador, NASM-CPT and Swimmer. MTB Cyclist. Trail Runner. 

Facebook - Facebook - Instagram


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Pete Cabral

Atascadero

Triathlete. Coach of Blue Skies Fit. Motivated to unleash the athlete in all of us. SLOM Pacer. KCF Spinning & R Instructor. NASM CPT, Ironman University Coach in progress! 

Facebook - Strava - Suunto MovesCount


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Claudia Callwood

Atascadero

Trail runner. MTB & Road Cyclist. Swimmer. CCCMB, SLO County Bicycle Advisory Committee, SLO Bike Coalition. Retired teacher. Horticulturist.  

Facebook


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Natasha Hoover-Wolf

Paso Robles

Special needs health & fitness coach. Ex- smoker & ex-junk foodie turned vegetarian runner & Lost 100lbs. Momma:) 

Instagram - Facebook: Natasha Hoover Wolf 


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Kristin Goodwin

Paso Robles

 

Health & Fitness Coach. Lives for adventure & travel. #BadassWoman 

Facebook - Facebook - Instagram


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Rhonda Williams

Temecula

Road & Trail Marathoner. Cal Poly Mom & Grandmother. Director of Rehab @ Skilled Nursing Facility. Cycling instructor. Local Run Club Administrator, Member of “Moms Run This Town” Chapter. 

Facebook: @runrhondarun


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StéphanCugnier

Santa Barbara

French, living in California since 2010. Husband & Dad. Journalist, blogger and runner chasing his BQ. "Bilingual" in miles and kilometers

Facebook - Instagram


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Zoe Hinck

 

Santa Barbara

4x SLO Half Athlete. Company Team Relay Runner. Cal Poly Grad. BioMedical Engineer. Fitness Instructor. 

Instagram: @zhinck - Facebook - Snapchat: @zhinck - Strava


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Robert Mead

Templeton

Competitive runner. 2017 Wild Cherry Half Champion with a 1:16:48 Half Marathon PR. 7-Time Mount Whitney Summits. Ran Grand Canyon Rim 2 Rim 2 Rim in a day. Works on Camp SLO base.

Facebook


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Michael Gamboa

Santa Maria

Central Coast homegrown. Dad. Righetti, Hancock, Youth Soccer & Cross Country Grad turned Coach. Cal Poly & San Jose State.  SM Valley Trail Runners. RAD Rabbit Club. BOCO Gear Ambassador. Doing SLOFull & California Warrior. 

Instagram - Twitter - Strava


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Krystal Cornejo

Santa Maria

Wife, Mother, Adult Day Care Director. Balancing care for others and love of self through running.

“Love yourself, love others and love the world”- KC

Instagram - Instagram (Sydney Creek)

(The Village at Sydney Creek account was created to bring awareness to our Alzheimer and dementia community. These individuals are a true inspiration.)


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John Glines

Santa Maria

Tough Mudder. Ultra. Spartan. Wine & Auction Co owner. Rodeo fundraiser. Other Ambassador Brands: Honey Stinger, Merrell Sports, Tough Mudder , Goat Tough and The Super Nice Club

Facebook:  John Glines - Instagram: johntglines


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Victor Hurtado

Santa Maria

Lost 80lbs running! Done 39 half and 8 full marathons. Pacer. Running Boston 2018. 

Instagram: @running_victor - Facebook


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Michelle Serna-Garcia

Fresno

Life crisis at 32 so took up running. Lost 17lbs and transformed her life and family.  

Instagram: one_bad_mother_runner - Facebook: Michelle Serna-Garcia


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Glenda Finley

Kingsburg

 Returning SLOM Ambassador. Ran 24 half marathons + 3 full. Making a comeback from an injury. 

Instagram - Twitter - Facebook


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Edward Gonzales

Fresno

Financial Services Professional . Cyclist. Triathlete. Dad. 

Facebook - Facebook


Michele VanOrnum

Fresno

On local non-profit run club board that gets under privileged running. Preschool & Kindergarten Owner. Ran SLO Marathon and our 50 miler at Wild Cherry Canyon.  

Facebook - Instagram


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Grace Barnick

La Jolla

Marathoner. Personal Trainer. SLO Hometown Girl. 

Instagram - Facebook


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John Luoma

San Francisco

Husband. Dad. Grad Student. Runner. Surfer. Outdoor Explorer. Cal Poly Grad. Human Connector. SLO Marathon 2018. 

Facebook - Instagram - Twitter


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Kassie Lee Hehn

Placerville

Lost 100lbs running! Triathlete. Mom. Races for cerebral palsy little buddy Ashley.  Running SLO Half with her own mom. 

Facebook - Instagram


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Sandra Gomez

SantaFe Springs

Girl Scout Leader. Adventurer. Her mantra is “keep-moving”

Skispeech@instagram - Sandra Gomez FaceBook


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Roni Kornitz

Sunnyvale

SLOM Pacer. 145 marathons, 127 halves, and 11 50K’s! Runners Anonymous Captain, Run365 Coach. In March 2014 ran 3 marathons in 3 continents in one week (Barcelona, Jerusalem and Oakland). Home brewer. 

Facebook and Twitter: rkornitz


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Katrina Rojas

Fresno

Past SLOM Ambassador & Blogger. Elementary School Secretary. Lost 35lbs running! Mom. 2018 SLO Ultra focused.  

Facebook - Instagram


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Robert Newton

Hemet

Ultra Runner. On a 5 year chronicle project documenting his transformation from Average Robert to UltraMan. Owner of Diego Farms animal sanctuary. International Animal welfare advocate & shelter fundraiser. 3 years= 25 marathons & ultras finished. 100 miler. Pushing 4 Change Founder. 

Website - Instagram: @pushing_4_change - Facebook


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Chuck Intrieri

San Luis Obispo

Business Consultant, 5K walker & Hiker, 

Facebook - WebsiteCal Poly SBDC Consultant


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ABOUT RACE SLO
Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO endurance event portfolio includes the inaugural California Warrior Experience (Spring 2018), 7th SLO Marathon + Half, Relays and 5K plus Kids Races (Spring 2018), 3rd SLO Ultra trail races (late Summer 2018) and the recently added US Trail Running Conference (late Summer 2018).

The Race SLO Team produces both fun & competitive running events year-round to create human connection through fitness and raise funds for local nonprofits: Jack’s Helping Hand, The Land Conservancy of SLO and Team Red, White & Blue.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!

My New Year’s REVolution

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On both my Summer time birthday and then again at my end of year Winter Solstice I like to hit pause and breathe deep. These biannual gifts of time and space that I give to myself create slack. This invaluable slack allows for honest personal reflection, followed by goal & strategy setting, and these actions are literally the right and left legs that run my personal growth race. Truth be told, in my thirties (after I transformed my shitty life and broken body), I actually hosted social parties forcing myself and those I hung out with to do this process with me (just ask any of my badass friends how painfully fun this party game was). #cardsFORhumanity

So preparing for the close of this last UNgreat year, I felt a heavy sense of pain from both my own fair share of trials and from bearing witness to many of the people I love, our community and in fact our entire nation really struggling. To break through this funk I decided that this New Year I wanted to embark on a personal REVolution, instead of setting the traditional New Year RESolutions. To me, the annual New Year’s resolutions we all make generally tend to be 1) out comes of a lot of negative self-talk 2) dressed up with a lot of publicly vowed words but 3) not necessarily followed up by the right choices or consistent actions. In fact, statistics show most peoples resolutions have fail by Valentine's (Love) Day, how ironic. Where’s the self-love and commitment people? I am a person of action and though I don't always succeed, I damn well go for it! Actually, we are all “Action Heros” in our own life story.  

After many hours of crazy making internal dialogue and many more hours of writing down my laundry list of goals and desires for change I decided to simply get REAL. To truly create desired and permanent change I needed to really simplify and create a easy to follow daily plan of action. Overly emotional chatter and overly complex lists just breed excuses. After all, dream lives aren’t created with words on paper resolving to act. True REVolutions come from within, out of the depths of your soul. REVolutions are not petty or ego based. They are deeply personal and once released, are unstoppable. Fully embraced REVolutions spread into all areas of your body, your life, your circle of influence and your community. Here are my four easy to follow 2018 REVolution action steps. They are crystal clear daily choices that reflect my values and will undoubtedly guide the physical body and mental health I truly desire.  

  1. Choose Simplicity: in both big and small decisions, just keep it simple.   
  2. Choose Health: all input to & output from my body must support health.  
  3. Choose Adventure: seek and explore new places & new experiences.
  4. Choose Your 5 Wisely: our personal development, character and actions are deeply influenced by the five people we spend the most time with. Steer away from the unproductive negative and move toward empowering positive. Surround yourself with people who make YOU a better person. 

(Watch all 4 Video Segments in the carousel below)

Now let’s explore your 2018 REVOLUTION. Are you ready to move beyond the temporary resolution mind set? I want you to join me. I believe in you and in your power to dig DEEPER and go BIGGER. Together we are stronger, held accountable and inspired. Fuel this fresh year with simple action. In fact, become your own life’s “Action Hero.” Lord, knows the world needs you.

 

Daring Greatly Together,

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Samantha Pruitt

RaceSLO Founder/CEO

  www.raceslo.com   #RaceSLO #EnduranceTownUSA

www.raceslo.com

#RaceSLO #EnduranceTownUSA

The Big Gulp

The Big Gulp

New Year’s is a great time to set goals. There’s a collective energy in the air, as everyone looks ahead, and we feed off each other’s dreams.

It’s a good time to tackle a goal that scares you a little, say the experts in human motivation; it’s how we grow. If the goal doesn’t intimidate you, it’s not pushing you out of your nest.

So I’ve picked a goal that scares me a lot.  Gulp. 

Sandra Villines’ North American Transcontinental World Record

By Sheryl Collmer, Race SLO Staff, Ultrarunning.com

Confucius say: “Man who moves mountain begins by carrying away small stones.”

The mountain Sandra Villines moved was the female world record for the North American transcontinental run. That record had been immovably standing since 1978, when South African Mavis Hutchinson ran from Los Angeles to New York City in 69 days.

Other challenges have been made, but have either been incomplete or lacking some component required by Guinness World Record staff. Though it will be some months before Guinness definitively accepts Sandy’s record, an online community of running detectives at LetsRun.com has already been dissecting Sandy’s data.

There were murmurs before Sandra’s run that she wouldn’t make it, that she wasn’t a sufficient caliber of runner, but the post-run chatter seems respectful, implying that the online sleuths have not found anything out of order.

In fact, Sandy’s team of two was constantly aware of doing everything by the book. From redundant Garmin watches to the Inreach tracker, witness statements, photos and videos, crew chief / CPA Jay Lee made sure that the run was documented in copious detail.

What is perhaps the most intriguing aspect of Sandy’s run is her utter ordinariness. As one LetsRun.com user observed (before Sandy proved him wrong), “You just can’t compare Sandra with a world class runner like Pete Kostelnick,” the men’s Transcon record holder.

Exactly. Sandy works a regular job as a district manager at Walgreen’s, has no hefty corporate sponsors that allow her to train full time and scored no big wins at prominent races until Badwater just this year. Like many runners, she began overweight, but once committed, set goals and methodically ticked the boxes: half marathon, marathon, ultra, ultra in the desert, ultra across the country… she’s not sure what comes next.

  Day 38, Iowa. Cruising alone through the sunset after a pleasant day running with the Camachi Cross Country team. Photo: Jay Lee.

Day 38, Iowa. Cruising alone through the sunset after a pleasant day running with the Camachi Cross Country team. Photo: Jay Lee.

Imagine the face of her doctor when she went in for a physical after finishing the Transcon: “You’ve been doing WHAT for the last two months?” Amazingly, she is in fine shape, except an indefinable “skeletal ache,” a warning to not get back to running just yet. Her only other symptom is road nightmares, waking up feverish that she should be out on the road, clocking off more miles.

Sandra is humble, unaccustomed to talking about herself. Thus her world record-breaking Transcon risks slipping through the media cracks, for lack of anyone tooting the horn.

That would be a shame. If ever young people needed to believe in themselves, to set and achieve their goals, to forge ahead even when the tongues of the doubting nabobs wag… it’s now.

And that is precisely what Sandra had in mind. She believes that young people, especially, need to know that their dreams are not silly, that hard work produces results. Sandy speaks of patience as a necessary virtue, the acceptance of the small steps that add up to something huge. In the digital age of two second attention spans, she is modelling something rare, especially for kids: the acceptance of a long journey to reach a goal.

Continue reading at: ultrarunning.com

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ABOUT RACE SLO
Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO event line-up includes the inaugural California Warrior Experience (Spring 2018), 7th SLO Marathon + Half and 5K (Spring 2018), 3rd SLO Ultra trail races & Mountain Bike Race (late Summer 2018) and recently added US Trail Running Conference (late Summer 2018).

The Race SLO Team produces both fun & competitive running and cycling events year-round to both raise awareness for health & fitness and funds for local nonprofits.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!

Race SLO Days of Giving

By Race SLO

We can't wait to host you at one of our 2018 Race SLO events! For the second year in a row as a thank you to our Tribe and to celebrate the spirit of outdoor play we're launching exclusive discounts to our followers on social media beginning Thanksgiving morning.

Already signed up? Woohoo! Make sure to share the love with friends and family. 

Celebrate five days of deep discounts and giveaways from us to YOU and all of your loved ones. Thank you for being a part of our Race SLO community and we look forward to seeing you out on the roads and trails!

Unwrap These Deals Every Morning!

  • Thursday, November 23 (Thanksgiving): Join our Race SLO family and burn calories at our table in 2018. We'll be unwrapping five (5) 50% discount codes.

  • Friday, November 24 (#OptOutside): Opt-Outside this Black Friday and enjoy 24% off all races on the 24th only!

  • Saturday, November 25 (Small Biz Saturday): We may be a small business but we have a HUGE Heart! Unwrap ten (10) 40% discounts.

  • Monday, November 27 (Cyber Monday): No matter where you are in Cyberspace right now we are ONE on race day! Unwrap fifteen (15) 30% discounts.

  • Tuesday, November 28 (Giving Tuesday): Check-in for a Photo Contest Giveaway as well as 15% all day on Giving Tuesday.

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ABOUT RACE SLO
Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO event line-up includes the inaugural California Warrior Experience (Spring 2018), 7th SLO Marathon + Half and 5K (Spring 2018), 3rd SLO Ultra trail races & Mountain Bike Race (late Summer 2018) and recently added US Trail Running Conference (late Summer 2018).

The Race SLO Team produces both fun & competitive running and cycling events year-round to both raise awareness for health & fitness and funds for local nonprofits.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!

SLO Ultra Dirt Festival: Public Lands and Iconic Females

SLO Ultra Dirt Festival: Public Lands and Iconic Females

Race SLO #EnduranceTownUSA features articles from our Tribe throughout the year to inspire and motivate you to reach your finish line. Dani Moreno is a professional trail runner from Santa Barbara, CA and recently not only represented the USA at the Mountain Running World Championships, but also won the 2017 SLO Ultra Half Marathon. Below is Dani's recap of the event. Register today for the 2018 SLO Ultra + SLO MTB Dirt Festival on September 1-2, 2018.

Making Strides in Innovation – Focus on Samantha Pruitt

Making Strides in Innovation – Focus on Samantha Pruitt

With the recently announced theme for the 2017 US Trail Running Conference, Making Strides in Innovation, this is the next in a series of posts focused on participating sponsors and our expert panelists on how they have used innovations to drive their products, service and races. This time we interview Samantha Pruitt, Founder & CEO of Race SLO, Ultra Athlete, Lover of Human Badassery

Train and Race Like a Mother

Train and Race Like a Mother

By Samantha Pruitt, Founder & CEO, Race SLO

Lately I have been finding great joy and satisfaction in the fact that both athletic product companies and the outdoor athlete media pipelines have finally caught on to what has been our reality for years in the sports training-racing scene. World wide millions of women, sisters, daughters, mothers and even grandmothers have been taking the athletic world by storm! It’s been slow gradual progress since the 1972 passing of Title IX, but in the last five years of my life I have witnessed an unprecedented shift in the podium.

Race SLO’s Grizzly Run Club Receives National Recognition by Running USA

$10,000 grant award for youth program presented at Running USA 2017 Conference in Orlando, FL

SAN LUIS OBISPO, Calif. — (February 27, 2017) — At the Running USA 2017 Conference in Orlando, Fla., Race SLO, California Central Coast’s leading endurance sports event producer, was presented the Running USA Youth Program Award on stage during the Hall of Champions Awards Dinner on Sunday, February 26.

Race SLO’s Grizzly Run Club was recognized by Running USA, a leading industry organization, for its impactful community training program that was launched in August 2012 in partnership with the Grizzly Youth Academy (GYA), a local residential high school program for at-risk teenage students. To-date, 434 cadet students have successfully completed their first half-marathon and 537 have also finished a 10K race as part of the Grizzly Run Club’s success.

“We are so honored and deeply grateful to be recognized by our industry peers and receive the national youth program award and its accompanying $10,000 grant,” said Samantha Pruitt, Race SLO Founder & CEO. “In all Race SLO’s contributions to our community, I am most proud of our Grizzly Run Club. Teaching these underprivileged teenagers to embrace the athlete’s life of discipline, focused work and rewards changes their lives forever. This grant allows us to further our company mission and legacy by providing running gear for our cadets as well as support our Run Club’s alumni after they graduate.”

The Running USA Youth Program Award provides a $10,000 grant to one national youth program each year at the Running USA conference. The annual award goes to the program that best advocates the benefits of youth running, collaborates to combat obesity and supports family & youth health initiatives.

Race SLO CEO, Samantha Pruitt, with the 2016 Running USA Youth Program Award.

Past Running USA Youth Program Award winner: 2015, Kids of STEEL, P3R, Pittsburgh, PA

For more GYA information, go to: grizzlyyouthacademy.org

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ABOUT RACE SLO

Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO 2017 event line-up includes the 6th SLO Marathon + Half and 5K (Spring 2017), the NEW Healthy Running Sports Medicine Conference (Spring 2017), SLO Ultra trail races & NEW Mountain Bike Race at Wild Cherry Canyon (Fall 2017) and SLO GranFondocycling & VIP event (Fall 2017).

The Race SLO Team organizes and produces both fun & competitive running and cycling events that create a positive impact on both our participants and local communities.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!

Visit RaceSLO.com for more information.

Running is a Team Sport

Katrina Rojas is a Fresno, CA resident and SLO Marathon + Half alum. This is her story for the Race SLO Tribe on why she loves running.

My first ever half-marathon was on March 23, 2013. I had been silently training for this as my ultimate goal. I was 40-years-old and running a Half was on a ‘bucket list’ of mine. I had adopted the ‘one and done’ philosophy to running and had every intention to check off that goal and be done with running. Little did I know that during that race I would be exposed to an entirely different kind of community! I stood at the start line full of nerves not knowing a single soul there, but I was greeted by many friendly smiles and words of encouragement.

Growing up I had only competed in team sports and knew of the camaraderie I had with my soccer teammates, so the ‘team’ feel I was getting from strangers had me pleasantly surprised. Several times during this race I felt like there was no way I would make it to the finish line. I even called my husband and told him I wanted to quit. Luckily for me there was a man, probably in his late 60s, who heard my conversation. He patted my back and told me that I was going to finish without a doubt. My heart was warmed and I had definite motivation from him to keep pushing through.

At mile 12 I hit another wall and a couple of runners cheered me on. Some yelled out ‘great job’ as they ran by, even when I was barely walking and others reminded me that I was so close to the end and would DEFINITELY finish this race. Who knew that these runners would change my attitude towards running? I could not believe that so many people took the time to encourage me - not to mention every smile and nod I got from other runners!

Credit:

@rojasruns

So, after that race I did what I never thought I could do. I kept running. I ran solo for a few more races and trained on my own. I then decided to join a fundraising team that trained together. I was nervous and anxious about ‘team’ running. Luckily there were some familiar faces and I met some great people during the training runs! I also was amazed at how much MORE fun races could be with teammates at the start and finish; it changed the whole dynamics of the race for me. I have since returned to running with this fundraising team for 6 races! I have met new people each time and love the thought of running for charity.

A short while later I started following ‘runners ‘on Instagram. I may or may not be a bit of a social media junky. So when I was watching hashtags of local races I found local people to follow and chat with. I found a group in town called “The Bad News Bears”, a large group of runners who looked like a good time! I finally got the nerve, (I am naturally introverted) to show up to one of their group runs. My husband thought I was crazy when I told him I was going to Starbucks to meet a group of strangers at 5:30am to run the local foothill trails! That day led me to be a part of a running group that has now grown to more than 300 ‘bears’.

Joining the group and social media have also led me to meet one of my greatest friends Michelle. I started following her on Instagram and realized that we lived in the same part of town and had so many things in common. We have run almost every race and trained together since we met! Although my participation with the group varies depending on my schedule- I know that I can ALWAYS find a group of people to meet up with.

There are all levels and areas of town to run with. With my running ‘family’ I have ran half-marathons in town, out of town, a 135 mile relay to benefit Ronald McDonald House, in addition to weekly group runs with many different people! I guess that it amazes me that within my hometown of Fresno, I can call upon runners from my Running BFF Michelle, to the group of ‘Bears’, to the people I encounter out on the roads, trails or races will keep me motivated to keep moving!

Follow Katrina on Instagram: @rojasruns

Join the Race SLO Tribe today: https://community.raceslo.com/experience-the-epic-central-coast-40e811b2e4d6

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ABOUT RACE SLO

Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO 2017 event line-up includes the 6th SLO Marathon + Half and 5K (Spring 2017), the NEW Healthy Running Sports Medicine Conference (Spring 2017), SLO Ultra trail races & NEW Mountain Bike Race at Wild Cherry Canyon (Fall 2017) and SLO GranFondo cycling & VIP event (Fall 2017).

The Race SLO Team organizes and produces both fun & competitive running and cycling events that create a positive impact on both our participants and local communities.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!

Why We Fly

By Samantha Pruitt, Founder & CEO, Race SLO

People call me wild, crazy, fearless, strong and many other colorful adjectives that may or may not be true depending on the day or amount of coffee I have just consumed. I pay no attention. Nor do I pay attention to the other labels from society and the media that get thrown my direction like middle age, middle class or middle weight. Why? Exactly, because I have a rock solid WHY. Let me explain…

My first 35 years of life didn’t go so well. Born of immigrants (and proud as hell), we were always struggling to live the ‘American dream.’ Never quite fitting in, never really getting good at anything, never really comfortable in my own skin, it was like a heavy rucksack of hard knocks I seemed to drag around. Just like many of you, I have had countless goals and dreams with easy to follow instruction manuals from the “experts” including what and where and who to follow directions. However, time after time those resolutions led to more struggles, giving up, failures and then a compounded lack of self-confidence. With this fear of failure I stopped taking risks because clearly there were no rewards within reach. Years past by me in zero motivation gear, layering negative self-worth and chronic health issues, on top of extra body pounds like a caterpillar’s cocoon.

One dark sluggish day I reached my breaking point. Finally at my limit of self-imposed suffering, I knew that this way of life was no longer what, where or who I should be. That is when my personal WHY started to develop. Like a bicep muscle in my gun show, my life’s WHY started to flex, stretch and grow. Day by day and week by week I got up and flexed my way down a different path. Without having any instructions to follow, I made different decisions then ever before in every area of my life. Slowly I was growing wings and becoming mentally, physically and spiritually stronger (and wiser) both inside and out. My WHY was under development just like my body was under remodel.

Like me, your WHERE is important and defines your outside environment, what you’re exposed to and ultimately where your opportunities or challenges await. WHEN and WHO are also important as they affect your precious resources of time, energy and support. All those things matter, but they are easy to answer and eventually will mean nothing if you don’t have a WHY. It’s your deep rooted truth of WHY that will never allow you to fail or give up.

At your core, your WHY can not tell a lie, be swayed by others or be beaten out of you. Even on your worst and dark days, your WHY will bring you joy and shed a light. Your WHY knows no limits nor subscribes to society’s limiting views cast your way. Holding your WHY in your heart and mind each day as you move about this human operated planet will bring you both compassion and connection to others living their own WHY path. Get a WHY, trust me. My WHY is simple. It came to me gradually through pounds lost, sweat and tears poured and hard ass personal & team work invested. My WHY power has literally transformed every aspect of my life.

24/7 in my personal life the WHY (body, mind & spirit) that drives every ounce of my actions is:

“Living an adventurous life without limits, I inspire others to live their best lives and as a result am healthy & confidant in my own skin.”

At Race SLO, my company life has a WHY that drives me (and my team’s) professional actions:

“Through human experience we create social & economic impact to share our legacy.”

When I work with my Race SLO Team, coach my Grizzly Youth Academy athletes or play with my friends & family I like to know their own unique WHY as well. Knowing WHY they are each here, doing life along with me, allows for deeper connection, empowers us both and becomes the north star of all our actions together. Labels slapped on us by the outside world may be funny, hurtful or just plain ridiculous but rarely are they true. Get real, no one knows you like you do! So invest the quiet time and honest effort into getting your own WHY clear. Once you do, you will trust yourself, join me back on team risk taker and together we will all use these strong muscle ripped wings to fly to the next level up. Why? Because we can!

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ABOUT RACE SLO

Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO 2017 event line-up includes the 6th SLO Marathon + Half and 5K (Spring 2017), the NEW Healthy Running Sports Medicine Conference (Spring 2017), SLO Ultra trail races & NEW Mountain Bike Race at Wild Cherry Canyon (Fall 2017) and SLO GranFondo cycling & VIP event (Fall 2017).

The Race SLO Team organizes and produces both fun & competitive running and cycling events that create a positive impact on both our participants and local communities.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!

Visit RaceSLO.com for more information.

Running, Loss & Healing

Rhonda Williams, a Temecula native, has run at the SLO Marathon + Half since 2013 and is gearing up to run it as a “recovery” run after this year’s Boston Marathon. This is her Race SLO Tribe story on the healing power of running.

I began running in 2009. I was approaching 40, very overweight and out of shape. My daughter ran for her high school Cross Country team and loved long distance running, so I decided to give it a try. I quickly became hooked on running Half marathons as well as the occasional Marathon.

Fast forward to 2013; my daughter was a freshman at Cal Poly SLO, and told me she wanted to run her first Half marathon and we registered for the SLO Half marathon. It was such an awesome moment to cross the finish line with my baby girl for her first Half marathon. Here’s a pic of us at the finish:

We registered for the 2014 race as soon we were able to. I headed to SLO with my mom, sister and nephew for the race and a fantastic weekend in SLO with my daughter. My father was in the hospital after complications from chemotherapy to treat his leukemia. We received a tragic phone call in the middle of the night the Saturday before the race; my dad had passed away suddenly. We were devastated, and returned to San Diego to make funeral arrangements for my father.

I later contacted the race director to explain what had happened and why we had not been at the 2014 race; we were entered into the 2015 race; the one year anniversary of my dad’s passing.

I again headed to SLO with my mom and this time two friends in tow. We went to the expo, picked up our bibs and even signed up for 2016.

We weren’t sure how we would feel that morning. Our hearts were heavy and our emotions were running high. I had the F@&k Leukemia tanks made for myself and my daughter, and when we put them on it just felt right. My dad, and her grandpa, was surely cheering us on that day. My daughter achieved an awesome PR at this race. The whole event was so healing as we both received so much support that day from our friends and from the amazing spectators along the course! 2015 was an epic year as I also achieved my BQ in November!

In 2016 I again headed to SLO, with my mom, the same two friends that joined me in 2015, and two additional friends since racing SLO has become very highly regarded in our Southern California running circle! One of my best running friends has a son at Cal Poly Pomona so I had these cute shirts made for us! The back of mine says “SO SLO” the back of hers says “NOT SO SLO.”

We always enjoy our full SLO experience and especially racing SLO! The race is always organized, the crowd support is amazing and who wouldn’t love running here?!

Join the Race SLO Tribe today: https://community.raceslo.com/experience-the-epic-central-coast-40e811b2e4d6

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ABOUT RACE SLO

Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO 2017 event line-up includes the 6th SLO Marathon + Half and 5K (Spring 2017), the NEW Healthy Running Sports Medicine Conference (Spring 2017), SLO Ultra trail races & NEW Mountain Bike Race at Wild Cherry Canyon (Fall 2017) and SLO GranFondo cycling & VIP event (Fall 2017).

The Race SLO Team organizes and produces both fun & competitive running and cycling events that create a positive impact on both our participants and local communities.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!