Race SLO, the California Central Coast's endurance sport leader, in partnership with professional marketing and content creation company Rock Harbor Marketing, have launched the first of several endurance sports specific podcast mini-series. “Faces Behind the Races” mini-series, presented by Race Roster, is live now.
The podcast is hosted by Race SLO founder and CEO Samantha Pruitt, an ex-couch potato turned endurance coach, ultra runner, Ironman, adventure athlete and race director. The Endurance Town USA podcast offers listeners an escape from their daily grind while giving them an opportunity to connect with an endurance lifestyle community, learn about athlete-welcoming destinations and do a deeper dive towards exploring their best selves using endurance sports as a catalyst for growth.
“This new storytelling and content platform will take the flexing of our #1 brand value ‘Human Connection’ to a whole new level,“ said Ms. Pruitt. “Collaborating with industry leaders and influencers, we are now able to provide high quality content that will touch all demographics and allow us to use our shared passion to connect, educate and inspire others to embrace the endurance lifestyle. Endurance Town USA is not a place, it’s a powerful state of mind.”
The first 10-episode mini-series of Endurance Town USA’s podcast, presented by the leading endurance sport registration platform Race Roster, is titled “Faces Behind the Races” and focuses on professional Race Directors from all over the United States. Each up close and personal episode is built around a wide-ranging interview with a notable industry professional, highlighting how through endurance sports they transformed their life and impacted the industry and the endurance community at large. Interviewees at launch include World OCR President, three-time Guinness world record holder for endurance kayaking and the most successful adventure racer of all time Ian Adamson; ultra runner, professional sports photographer and founder of All We Do Is Run, Luis Escobar; retired professional expedition racer and CEO of North America's greatest expedition adventure race Primal Quest Maria Burton; runner and triathlete, as well as Executive Director of the Big Sur Marathon Foundation Doug Thurston; and the personal transformation journey of the Host, Samantha Pruitt. The next 10-pack mini-series titled “Faces of Endurance” focused on the athletes’ stories is set to be released in September 2018.
“Race Roster continues to double down on the endurance space,” said Brandon Laan, Race Roster’s VP of Sales. “Projects like this are easy to support when you trust the people behind them. Samantha’s enthusiasm for the sport and the community at large are infectious, and we believe that these stories need to be told. It is our hope that race directors can continue to learn from each other and that participants may have a greater appreciation for what it takes to host a spectacular event.”
Visit EnduranceTownUSA.com to download and listen to the podcast on your favorite device now, and to subscribe. Coming soon, the Endurance Town USA will feature endurance sports travel opportunities, training camps and video content for additional inspiration.
About Race SLO
Established in 2008 to bring world class sporting events to the beautiful California Central Coast, Race SLO event portfolio currently includes the 8th SLO Marathon + Half, Relays and 5K plus Kids Races, 3rd SLO Ultra trail races and Dirt Festival, the US Trail Running Conference, our new Endurance Town USA Podcast and coming soon endurance athlete travel and training camp platform.
Our mission: Through human experiences, we create social & economic impact to share our legacy.
Visit RaceSLO.com for more information.
About Rock Harbor Marketing
Established in 2012, RHM is a professional marketing and content creation agency specializing in digital advertising and marketing formats. Keeping its core mission of being a real human voice among a sea of digital noise, RHM manages social media platforms for organizations world-wide, designs and manages top-tier websites, provides content curation and copywriting for major events, and produces podcasts.
About Race Roster
Race Roster is a marketplace that helps runners register for running events and works with North America’s leading endurance events. As a trusted technology partner, Race Roster’s extensive industry knowledge and data insights help solve event challenges to achieve goals. We pride ourselves on supporting event organizers and their participants from start to finish. For more information, visit RaceRoster.com